I am a globally recognised Consumer Champion, keynote speaker, educator, and author, with over four decades of experience transforming consumer-focused industries. My mission is to inspire businesses to put customers at the heart of their strategies, fostering sustainable growth and building lasting trust.
Martin Newman is a globally recognised Consumer Champion, keynote speaker, educator, and author with over four decades of experience in consumer-focused industries. As the founder of The Customer First Group and Customer Service Action, Martin is committed to driving positive change for both consumers and businesses, empowering organisations to build trust and long-term relationships through customer-centric strategies.
Martin has revolutionised multichannel operations for some of the world’s most prestigious retail brands, including Burberry, Ted Baker, Harrods, and Intersport. His leadership has shaped the retail landscape by delivering innovation, operational excellence, and customer-first approaches.
In addition to his corporate roles, Martin founded the global e-commerce consultancy Practicology, scaling it into a 100-person operation across multiple continents before successfully selling the business in 2018. His influence extends to board advisory positions for notable organisations like Scout Store, Clearpay, The Mayborn Group, and Wiggle, guiding them on strategic initiatives.
Martin Newman is a globally recognised Consumer Champion, keynote speaker, educator, and author with over four decades of experience in consumer-focused industries. As the founder of The Customer First Group and Customer Service Action, Martin is committed to driving positive change for both consumers and businesses, empowering organisations to build trust and long-term relationships through customer-centric strategies.
Martin has revolutionised multichannel operations for some of the world’s most prestigious retail brands, including Burberry, Ted Baker, Harrods, and Intersport. His leadership has shaped the retail landscape by delivering innovation, operational excellence, and customer-first approaches.
In addition to his corporate roles, Martin founded the global e-commerce consultancy Practicology, scaling it into a 100-person operation across multiple continents before successfully selling the business in 2018. His influence extends to board advisory positions for notable organisations like Scout Store, Clearpay, The Mayborn Group, and Wiggle, guiding them on strategic initiatives.
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
In The Power of Customer Experience, Martin presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Tune in to Martin’s monthly Consumer Focus podcast, where he is joined by a panel of consumers and special guests to discuss current topics and what’s hot and what’s not about the businesses and brands they interact with and buy from.
Check out Martin's regular articles and thought leadership on Customer Centricity. Including insights and practical ways to put the customer at the heart of all that you do.
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