MBA in a Day
Customer Experience Workshop Led by Martin Newman
Martin Newman is a globally recognized expert in customer experience with over 40 years of experience leading retail and customer-centric operations. Through his MBA in a Day program, Martin distills decades of knowledge into an intensive, practical workshop designed to fast-track your customer experience skills.
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What is MBA in a Day?
Martin Newman’s MBA in a Day is an intensive, immersive workshop designed to provide deep insights into Customer Centricity. Led by Martin Newman, a leading authority in customer experience, this workshop combines keynote presentations with interactive breakout sessions to help you and your team develop and implement a customer-centric strategy.
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ABOUT MARTIN
What Is Customer-Centricity?
Customer Centricity is more than simply ensuring a good customer experience; it’s about putting the customer at the heart of everything you do. It involves aligning every aspect of your business— from organisational structure and employee engagement to marketing and service delivery—around the needs and expectations of your customers.
In a customer-centric organisation:
Employee Experience
A great employee experience is crucial, as motivated employees are key to delivering excellent customer service.
Service Excellence
The focus is on providing end-to-end service that meets customer expectations, not just transactional interactions.
Personalized Solutions
Leveraging technology to empower customers and personalising interactions to create a deeper connection.
Purpose and Values
Demonstrating genuine purpose and aligning with values that resonate with customers.
Data-Driven Insights
Using data to drive actionable insights and measure what truly matters for customer satisfaction and loyalty.
Sustainability and Inclusion
Embracing diversity, inclusion, and social responsibility to build a brand that customers can trust and relate to.
Key Takeaways
Upskill Your Team
Equip your team with practical strategies to implement Customer Centricity.
Empower Stakeholders
Enhance stakeholder engagement and enable better performance.
Identify Quick Wins
Discover immediate actions that can positively impact your business.
Maximize Loyalty
Develop strategies to improve customer loyalty and long-term value.
Create a North Star
Define a guiding vision for aligning your business and team.
Gain Competitive Advantage
Achieve a sustainable edge in your market.
Effective Measurement
Learn new methods for measuring success and ROI.
During this workshop, you will
Gain a Comprehensive Understanding
Learn the principles of Customer Centricity and how they impact various aspects of your business.
Develop Actionable Strategies
Participate in group discussions and strategy sessions to identify and implement practical solutions.
Enhance Team Alignment
Align your team and stakeholders around a shared vision for customer-focused success.
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Who Should Attend
Senior to Middle Management
Ideal for key stakeholders who influence strategic decisions.
Customer Experience Teams
Those responsible for improving customer interactions and satisfaction.
Marketing and Sales Professionals
Individuals focused on enhancing customer engagement and loyalty.
Business Leaders
Executives aiming to align their company’s strategy with customer-centric principles.
Format of the Day
Group Activities
Engage in breakout sessions to collaborate and develop practical solutions.
Strategy Discussions
Participate in discussions to identify actionable steps and strategies.
Case Studies
Analyze real-world examples to gain insights and apply learnings.
Materials Provided
Workshop Handouts
Keynotes, breakout session summaries, and action plans.
Resource Materials
Access to additional reading and tools for implementing strategies.
Post-Workshop Summary
A recap of the day’s insights and recommendations.
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Booking Information