Customer expectations have reached new heights, and businesses that focus on their customers are reaping the rewards. Companies that prioritise customer-centricity not only outperform their competitors but also build stronger loyalty and long-term success.
Martin Newman, a recognised authority on customer-centric strategies, is the expert who can help your business navigate this transformation. With over 40 years of experience working with some of the world’s biggest brands, Martin offers unparalleled expertise in realigning strategies to meet evolving customer needs and drive growth.
According to Forrester, 72% of businesses believe that understanding and catering to customer expectations is crucial to their long-term success. However, only 37% of companies have a clearly defined customer-centric strategy. The ability to convert customer insights into business growth is the hallmark of a customer-centric organisation, and Martin Newman, a leading figure in customer-centric consulting, is well-versed in this approach.
Martin Newman is a globally recognised speaker, educator, and consultant, with a deep understanding of customer behaviour and business transformation. His career spans four decades, where he has led multichannel operations for brands like Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods, and Ted Baker. He is also the founder of The Customer First Group, an organisation devoted to promoting customer-centricity as a core business model.
In addition to his consulting work, Martin is the author of two bestselling books: The Power of Customer Experience and 100 Practical Ways to Improve Customer Experience. His thought leadership has earned him the title of a "consumer champion," advocating for a heightened focus on customer experience across various industries.
Customer-centricity is a business approach that places the customer’s needs, preferences, and behaviours at the core of every decision. It extends beyond merely delivering excellent customer service and involves crafting every aspect of the business—from products and services to marketing and support—around what is best for the customer.
Research from Deloitte shows that customer-centric companies are 60% more profitable than those that are not. Additionally, businesses that prioritise customer experience see a 1.5x increase in customer satisfaction and a 1.7x increase in customer retention.
Businesses that focus on customer-centricity are more profitable and build stronger, longer-lasting relationships with their customers.
According to Bain & Company, increasing customer retention by just 5% can boost profits by as much as 95%. Companies that adopt customer-centric strategies see increased loyalty and, ultimately, a stronger bottom line. Martin Newman’s expertise lies in guiding companies through this transformation with proven strategies and a clear action plan.
Martin equips businesses with the tools to understand their customers deeply, focusing on behaviour, needs, and preferences. He stresses the importance of data-driven insights to develop strategies that meet customer expectations. Companies that use data effectively are 23 times more likely to acquire customers, forming a key pillar of Martin’s approach.
A truly customer-focused organisation must embed this approach within its culture. Martin assists companies in transforming internal processes and employee engagement strategies to ensure that all teams, from top to bottom, are aligned in delivering seamless customer experiences. Deloitte reports that 88% of companies now prioritise customer experience improvement, highlighting the importance of this shift.
Success in customer-centricity requires clear KPIs and measurement frameworks. Martin works with businesses to establish meaningful goals, track performance, and evaluate the impact of customer-focused initiatives. Companies that prioritise customer experience see substantial increases in both customer satisfaction and retention, leading to greater profitability over time.
One of Martin’s signature offerings is the MBA in a Day workshop, an immersive experience designed to provide leaders with the tools and insights needed to build a customer-centric organisation.
Participants leave with a solid understanding of how to foster a customer-first mindset throughout their organisation.
🎤 Book Martin for MBA in a day program!
Martin’s insights have been sought by some of the most iconic global brands. From Harrods to Burberry, his practical solutions, combined with forward-thinking strategies, have helped companies future-proof their operations. Martin’s ability to blend proven solutions with visionary strategies makes him an invaluable asset to businesses across multiple industries.
Martin Newman's impact is underscored by praise from industry leaders across various sectors:
These testimonials highlight Martin Newman's reputation for delivering actionable insights and driving impactful change in customer experience strategies.
In his book The Power of Customer Experience, Martin provides actionable ways for businesses to improve their customer relations by focusing on what matters most to their customers. From personalised customer journeys to leveraging technology for enhanced service, his insights serve as a roadmap for businesses looking to enhance customer engagement.
Ready to put your customers first? Hire Martin Newman today!
Martin’s consulting helps businesses better understand their customers and reimagine their entire business model around customer needs. With decades of experience, actionable insights, and a proven track record of success, hiring Martin Newman is a step towards securing your business's future.
Book a session with Martin Newman and take the first step towards building a more customer-centric organisation.
👉Learn more at www.martinnewman.co.uk.
Are you looking to enhance your business’s customer experience, leverage expert insights, or collaborate on a project? Martin Newman, a renowned leader in customer-centric strategies, offers a range of advisory services and collaboration opportunities.
Whether you’re interested in:
Martin’s wealth of knowledge, backed by decades of industry experience with top global brands, makes him the perfect partner to drive customer-centric success.
To collaborate, book Martin, or inquire about his advisory services, simply fill out our contact form with your details, including the type of project, event, or research needs, and we’ll get back to you to discuss further.
Stay ahead of the latest trends in customer experience by subscribing to Martin’s newsletter, listening to his Consumer Focus podcast, or following his Fix the Highstreet series on YouTube.