Martin Newman is a renowned speaker, educator, and author, dedicated to driving positive change for consumers and brands. With over 40 years of experience in leading retail operations and a bestselling book on customer experience, he brings trusted industry expertise to your event.
Martin Newman, The Consumer Champion, is a globally renowned authority in Customer Centricity and Customer Experience. With four decades of experience in the consumer-facing sector, he has revolutionised multichannel operations for brands like Burberry, Ted Baker, Intersport, and Harrods and scaled and sold global ecommerce agency Practicology.
As the Founder of The Customer First Group and Customer Service Action, Martin has shaped the consumer-focused landscape and authored influential books "100 Practical Ways to Improve Customer Experience" and "The Power of Customer Experience".
Martin has served as a trusted advisor and board member for brands such as The Scout Store, The Mayborn Group, In Kind Direct, Clearpay, Tern, Afterpay and Marketplacer. His expertise is widely sought after, and he has delivered captivating keynotes for prestigious global events and strategic sessions for top-tier companies like Toyota, Haleon, Specsavers, Pandora, Adobe and Meta. Martin educates and empowers businesses worldwide through his online Mini MBA in Customer Centricity and MBA in a Day workshop.
Customer Centricity is more than simply ensuring a good customer experience. It is putting the customer at the heart of all that you do. It touches every part of the business and everyone from the CEO to the Front line. Customer Centricity is the only strategy that can drive sustainable increases in Customer Lifetime Value and customer retention and future-proof a business, ensuring it is ready for the next generation of consumers.
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
In The Power of Customer Experience, Martin presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Martin is a world-renowned keynote speaker and thought-leader and he educates, entertains, engages and provides practical steps businesses can take to improve their performance.
Immerse yourself in Customer Centricity on Martin’s Mini MBA in association with The Oxford College of Marketing and Oxford College of Leadership and Management.. Or book an MBA in a day bootcamp for your business or event.
Martin is a trusted board advisor and runs advisory boards for businesses, brands, technology vendors and start-ups across retail, CPG, automotive, travel, hospitality and financial services.
Martin carries out consumer research and mystery shopping to give you real life insight into your customer's experiences, wants and needs.
Tune in to Martin’s monthly Consumer Focus podcast, where he is joined by a panel of consumers and special guests to discuss current topics and what’s hot and what’s not about the businesses and brands they interact with and buy from.
Check out Martin's regular articles and thought leadership on Customer Centricity. Including insights and practical ways to put the customer at the heart of all that you do.
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