Alongside his extensive expertise in multichannel commerce and customer experience, Martin has developed a sought-after reputation as a keynote speaker at high level awards, conferences and business development meetings from all over the globe, speaking alongside the likes of Sir Tim Berners-Lee and appearing at The World Retail Conference and iMedia.
A strong campaigner for customer-centric transformation, Martin believes that understanding the customer journey is the key to positive change in any business. With vibrant anecdotes and personal stories from his adventures on both sides of the fence (customer-facing and internally managing retail operations), Martin’s unique perspective brings both humour and insight to the table.
Martin’s specialist topics include how to maximise e-commerce sales, how to become a truly customer-centric business, why being a socially responsible business can increase growth, and how to scale and strengthen end-to-end chains.
In his talks, Martin gives colourful, real-life examples from his book 100 Practical Ways to Improve Customer Experience, and his advice focuses on the means and issues that affect all modern, customer-facing industries in today’s competitive retail environment. Martin’s practical and actionable advice covers the importance of providing end-to-end transformation, and how to put the customer at the heart of your business to effectively engage in a multichannel world.